Title tag, 15–65 characters The blue headline in Google results and the text in the browser tab.
Structured data (JSON-LD or microdata) Machine-readable facts - address, phone, hours. This is what puts a business in a map card instead of a plain link.
At least 300 words on the page A page with almost no words gives search engines nothing to match a search against.
What’s already working
Site responds
Served over HTTPS
Meta description, 70–165 characters
Mobile viewport declared
One clear H1 heading
llms.txt or AGENTS.md for AI search
Every Austin retail & ecommerce business is scored on the same nine checks. See the full ranking →